Word Of Mouth Marketing To Women

Blogging Women Just Want to Have Fun

My last post talked about women and social media so BlogHer's newest study showing that 35% of all women in the US, age 18-75 are blogging should come as no surprise.  So what makes this study particularly important? Read on...

Social Media - A Women's World

According to a recent study conducted by Rapleaf on the use of social media,  Facebook users are 63% female and 36% male,  MySpace Users 63% female, 36% male, Friendster Users are 58% female, 41% male and Hi5 Users are 60% female, 39% male. So what is it about web 2.0 that breaks the old rule of male early adopters?

Flipping Out Is In!

Are advertisers and marketers reaching the young girls/Gen Y market? Not according to the team at 3iYing. Its' offensive, insulting and plain stupid! Who i 3iYing, what's a Flip? and what has this got to do with Word of Mouth? Plenty!

What Word of Mouth Can Learn from Cartoons

What do Powerpuff Girls, Spider-Man and Disney's Cutie line all have in common? These US cartoon characters have all been re-invented by a process called transcreation. Far more than just dubbing in another language, these icons of the cartoon world now have relevance in the global markets they enter. Can transcreation help build stronger WOM programs? Read on.....

Building WOM Through Strategic Partnerships

I recently read three different articles regarding new products and services that address the fitness and wellness market. The first article described an intelligent smart grocery cart which allows the consumer to review a product from their cart and learn about its caloric count, nutritional value, and even ethical sourcing and environmental impact. The second was an article about a social networking nutrition site which offers one-to-one virtual support to the dieter and the last article was about the Boomer sports market and the opportunity that it presents for Sports Medicine businesses, professional trainers and fitness clubs.

How can these trends and products and services come together to generate WOM for each individual entity ? Through WOM Strategic Partnerships.

Intergenerational Friendships- An Untapped Marketing Opportunity

On the Couch, Dr. Gail Saltz, one of the specialty blogs offered through iVillage had a very interesting article about women and their friendships. The article discusses the benefits that come to women who become close friends with those much older and/or much younger than themselves. The blog comments were very telling AND if viewed through a marketing lens, show the power these intergenerational relationships could have on a company's Brand and bottom-line.

Cause Marketing and Word of Mouth

Are all Causes equal? Could supporting a Cause that fits a company's products or services generate more goodwill than supporting one that is done just 'beCause' it is easier to operationalize and requires no new creative thinking?  Lastly, can a Cancer Cause program generate more Word of Mouth for their Brands AND stand out among the 'sea of pink'?

WOM Enabling - For Increased Brand and Customer Voice Power

How can WOM be incorporated into your current marketing strategies to gain more bang for your bucks? Today, and for the next several postings, I am going to talk about some great ideas that could have benefited by the addition of WOM strategies... or in our words - being WOM-EnabledTM. Today, lets look at Haagan Dazs' sponsorship of a hotel room.

Using Brand Power for Good

Several weeks ago in Marketing Daily I read about a partnerhip between Barbie/Mattel and Bonnie Bell - the business goal is to 'push' make-up for little girls. The target market for this new product line - girls between the ages of 6-9.  As a mom, a women and an aunt of two neices and two wonderful great neices, this announcement triggered thoughts about the incredible power that strong brands have and how they could be harness the power of WOM to create positive change in young girls. What if Barbie transformed herself to be a champion for young children rather than a

WOM Enabling- Moving From Traditional to WOMtastic Marketing

Daily, I read about the launch of campaigns using traditional media to promote products and service. In today's YouTube, Consumer Generated Media (CGM), mobile & Instant Messaging (IM) world, one has to ask...what would be the result if these same campaigns were WOM-enabledTM ?