Word Of Mouth Marketing To Women

WOM Enabling- Moving From Traditional to WOMtastic Marketing

Daily, I read about the launch of campaigns using traditional media to promote products and service. In today's YouTube, Consumer Generated Media (CGM), mobile & Instant Messaging (IM) world, one has to ask...what would be the result if these same campaigns were WOM-enabledTM ?

Suave's Say Yes to Beauty - Missing the Diversity Vote?

Suave a sister product to Dove's products is hitting the airwaves with its Say Yes to Beautiful which speaks to the frazzled mom who sometimes just let's herself go' . The mission for the campaign is to asks moms to put taking care of themselves back on their very long, to do list. The creative is wonderful and one that I and many of my friends who are moms, can relate to (check it out at this address ), but as I watched the commercial my marketing radar clicked "on". Something is missing...diversity.

Female Affluents - Send Cash Not Gifts!

The American Affluence Research Center's (AARC's) recent survey uncovered an interesting item regarding the preferences of affluent women and gifts - guess what - they want cash instead of gifts. The AARC's president stated in an interview that "its like they (women) don't have confidence that their husband is going to pick the right kind of clothes for them," - while this may be one factor influencing the preference for cash (and we believe a very  minor one at that) the desire for cash versus a gift goes much deeper than clothing for a women, it speaks to what often makes women and men very different in how they view wealth and its benefits.

Why Women Use Email Differently

While preparing for a presentation at recently I came upon some very interesting studies regarding women and email usage. The recently released Pew Internet & American Life Project report, found that "women are enthusiastic on-line communicators" - we concur - women's use of the Internet will continue to dominate.