Word Of Mouth Marketing To Women

Cause Marketing and Word of Mouth

Are all Causes equal? Could supporting a Cause that fits a company's products or services generate more goodwill than supporting one that is done just 'beCause' it is easier to operationalize and requires no new creative thinking?  Lastly, can a Cancer Cause program generate more Word of Mouth for their Brands AND stand out among the 'sea of pink'?

WOM Enabling - For Increased Brand and Customer Voice Power

How can WOM be incorporated into your current marketing strategies to gain more bang for your bucks? Today, and for the next several postings, I am going to talk about some great ideas that could have benefited by the addition of WOM strategies... or in our words - being WOM-EnabledTM. Today, lets look at Haagan Dazs' sponsorship of a hotel room.

WOM Enabling- Moving From Traditional to WOMtastic Marketing

Daily, I read about the launch of campaigns using traditional media to promote products and service. In today's YouTube, Consumer Generated Media (CGM), mobile & Instant Messaging (IM) world, one has to ask...what would be the result if these same campaigns were WOM-enabledTM ?

The Power of Voice to Build Buzz, Brand and WOM

During the 2006 holiday season, gift cards sales reached $27.8 Billion , exceeding the estimated of the National Retail Federation by 3 Billion dollars! So how do you make plastic gift cards more personal? The answer comes not from a well known card company such as Hallmark, but from Wisconsin retailer - Lands End. 

What Can Product Development Learn from a Purse?

Over the long holiday weekend, I took time to catch up on a number of articles that have been piling up on my "to read" file. Over the next few posting I will be talking about a wide variety of topics, but today I want to mention a comprehensive study which was done on the inside articles found in your average women's purse. Part ethnography, part qualitative and very informative, this hands on activity can teach us plenty.

Using Education to Build WOM And Sales

How do you get people interested in products that they have little experience with? What do you do when the cost of your products represent a real monetary risk if your buyer is makes an uneducated purchase? And what if your product requires an environmental condition to deliver the experience that you are selling? Educational based WOM strategies may be your magic bullet.

Bloomingdales Yummy Mommies - The Right Formula?

The Gap's, Forth & Towne has come and gone. Ditto, for Gymboree Corp's Janeville. Why did these stores fail? Does Bloomingdales , Quotation boutique hold the key to success in the 35-45 year old market? Depending on who you read, Forth & Towne and Janeville's efforts failed due to declining demographics, too wide a demographic segment, and in the case of the Gap, systemic problems in the parent that distracted them from supporting the launch of a new product. Lets take a quick look at what Bloomingdales is saying will keep Quotation from suffering the same fate as those that went before.   

Training- The Missing Link In Electronics Marketing

CES 2007 (the annual Consumer Electronics show) is over. Anyone that has read a paper or listened to the news knows that Apples, iphone was  THE hit of the show. Yesterday, Michelle Miller, from WonderBranding did a post women and technology. The data clearly points to women's purchasing power regarding technology, now Radio Shack has taken a first step to turn women from just interested, to evangelistic about technology.

A Nose for Business

The power of smell - it can conjure up memories and win the hearts, mind and souls of the female consumer. Experiential marketers and CMO or some of the biggest brands are learning how to leverage this power brand building 'tool' .

Its chocolate time, anytime at ethel's!

Chocolate, the mere mention of it brings back memories...drinking hot cocoa and warming myself in front of a bonfire in my home town's ice skating park and that special box of chocolate I received from my first sweetheart on my first Valentine's Day dance. Whether you're a toddler, a teen, a young mom or grandparent, chocolate stirs memories and feelings like no other food on earth.