Word Of Mouth Marketing To Women

Cause Marketing and Word of Mouth

Are all Causes equal? Could supporting a Cause that fits a company's products or services generate more goodwill than supporting one that is done just 'beCause' it is easier to operationalize and requires no new creative thinking?  Lastly, can a Cancer Cause program generate more Word of Mouth for their Brands AND stand out among the 'sea of pink'?

Female Affluents - Send Cash Not Gifts!

The American Affluence Research Center's (AARC's) recent survey uncovered an interesting item regarding the preferences of affluent women and gifts - guess what - they want cash instead of gifts. The AARC's president stated in an interview that "its like they (women) don't have confidence that their husband is going to pick the right kind of clothes for them," - while this may be one factor influencing the preference for cash (and we believe a very  minor one at that) the desire for cash versus a gift goes much deeper than clothing for a women, it speaks to what often makes women and men very different in how they view wealth and its benefits.

Fair Trade Clothing - An Idea Long Overdue

For those of you who follow the Marketing to Women's bible, you know that women support Causes and will switch brands and loyalty to companies that truly walk-the-cause-talk - so when I heard about Fair Indigo I had to learn more about what this store is doing to promote the Clothing with a Consciousness movement.

Overstock - Treating Cause as a Revenue Line

This morning I fell down the "web rabbit hole", you know that place where one link leads to another and before you know it hours have gone by, but at the bottom of this mornings fall I found a great story that I want to share with you. For my female readers who know and shop TJ Max or DSW shoes, you may also know Overstock.com. With time at a premium, all it takes is a click of the mouse, and we bargain hungry females can shop on Overstock and find many ways to make our hard earned dollars stretch. But that is not why I am writing this posting. I recently read "Targeting Your Business To Women", authored by the CEO of Overstock, Patrick Byrne. Because Patrick is obviously a man, I wanted to read what he had learned about reaching women.

Why the loyalty to Martha and Oprah?

"What is it about Martha Stewart and Oprah that makes women so crazy over them?"

That's a question I was asked last night while addressing students in the Masters of Marketing Communication program at St. Thomas, one of our local universities. The question came from a man in his 40's who honestly couldn't understand why women acted that way - kinda crazy. He stumbled as he searched for a "correct" way to comment about the audience's seemingly blind loyalty. But the way he asked it, made it sound like having millions of fans who evangelized everything you did, was a bad thing. The unspoken part of the question, I believe was this, "I just don't understand what all the excitement is about. Oh yeah, I get - getting excited about getting free car, but why the loyal following?"

Community Banking Redefined From Her Perspective

What happens when a community bank turns its vision outward...beyond its four walls to the community it serves? It becomes a catalyst for growth and volunteerism, a community center for activities, a financial education center and even a place to get a good cup of coffee and chocolate!

Real Cause Marketing

Today, everywhere I look I see pink ribbons and red dresses - now don't get me wrong, Cancer and Heart Disease are very important causes, and ones which need corporate support, but finding a cause that truly aligns with your company's mission and vision and then integrating the cause into every aspect of your organization is a challenging task - unless you are Stonyfield. To say that Stonyfield is a mission driven organization would be an understatement. For Stonyfield's President/CEO, Gary Hirshberg, cause is more than just an afterthought. Cause drives every element of the organization - from its plant design, to its strong support for the organic farmers who supply their milk to their health education programs. Build on 5 core values, (which they print on each employee's business card) Stonyfield is committed to providing quality certified organic products, consumer health education, being a role model for good corporate stewardship, providing a healthful and productive place for their employees, and of course; delivering good returns to their investors. They do so many things to Attract-Her that its hard to single out one program to talk about.