Word Of Mouth Marketing To Women

Flipping Out Is In!

Are advertisers and marketers reaching the young girls/Gen Y market? Not according to the team at 3iYing. Its' offensive, insulting and plain stupid! Who i 3iYing, what's a Flip? and what has this got to do with Word of Mouth? Plenty!

Using Brand Power for Good

Several weeks ago in Marketing Daily I read about a partnerhip between Barbie/Mattel and Bonnie Bell - the business goal is to 'push' make-up for little girls. The target market for this new product line - girls between the ages of 6-9.  As a mom, a women and an aunt of two neices and two wonderful great neices, this announcement triggered thoughts about the incredible power that strong brands have and how they could be harness the power of WOM to create positive change in young girls. What if Barbie transformed herself to be a champion for young children rather than a

WOM Enabling- Moving From Traditional to WOMtastic Marketing

Daily, I read about the launch of campaigns using traditional media to promote products and service. In today's YouTube, Consumer Generated Media (CGM), mobile & Instant Messaging (IM) world, one has to ask...what would be the result if these same campaigns were WOM-enabledTM ?

Using Education to Build WOM And Sales

How do you get people interested in products that they have little experience with? What do you do when the cost of your products represent a real monetary risk if your buyer is makes an uneducated purchase? And what if your product requires an environmental condition to deliver the experience that you are selling? Educational based WOM strategies may be your magic bullet.

Suave's Say Yes to Beauty - Missing the Diversity Vote?

Suave a sister product to Dove's products is hitting the airwaves with its Say Yes to Beautiful which speaks to the frazzled mom who sometimes just let's herself go' . The mission for the campaign is to asks moms to put taking care of themselves back on their very long, to do list. The creative is wonderful and one that I and many of my friends who are moms, can relate to (check it out at this address ), but as I watched the commercial my marketing radar clicked "on". Something is missing...diversity.

Lawn Mowers + Female Home Buyers - A Missed Opportunity

Cub Cadet, a brand and division of MTD, proudly announced the launch of its Cub Cadet's rider mowers. The effort, targeting "time starved Gen-Xers" is the company's goal. Its media buy is focused on ESPN, ESPN2 and exposure during the NBA games and Nascar. One of their spots uses the star power of Cleveland Cavaliers LeBron James. So what did they miss - the majority single home buyer for 7 years running - Women!

The Painless Tummy Tuck

Thousands of women are finding help for their middle age spread, not from the cosmetic surgery industry, but from the retail clothing industry. While the majority of fashion designers and retail stores continue their "head in the sand" approach to fashion design and marketing, a few entrepreneurial business women have embraced the girth challenged and female Boomer segments. One brave designer turned retailer - Tummy Tuck jeans, alias, Not Your Daughter's Jeans - or NYDJ- has seized upon the new business opportunity presented by the more full figured women and they are reaping huge financial rewards.

Female Affluents - Send Cash Not Gifts!

The American Affluence Research Center's (AARC's) recent survey uncovered an interesting item regarding the preferences of affluent women and gifts - guess what - they want cash instead of gifts. The AARC's president stated in an interview that "its like they (women) don't have confidence that their husband is going to pick the right kind of clothes for them," - while this may be one factor influencing the preference for cash (and we believe a very  minor one at that) the desire for cash versus a gift goes much deeper than clothing for a women, it speaks to what often makes women and men very different in how they view wealth and its benefits.

Word-Of-Mouth vs. Advertising - The Choice Has Already Been Made

I am spending a very rainy day in Minneapolis working on a presentation about blogging. I just had one of those moments when the "dots start connecting" and the "lights start going off", and had to share it with you.