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Are advertisers and marketers reaching the young girls/Gen Y market? Not according to the team at 3iYing. Its' offensive, insulting and plain stupid! Who i 3iYing, what's a Flip? and what has this got to do with Word of Mouth? Plenty!
What do Powerpuff Girls, Spider-Man and Disney's Cutie line all have in common? These US cartoon characters have all been re-invented by a process called transcreation. Far more than just dubbing in another language, these icons of the cartoon world now have relevance in the global markets they enter. Can transcreation help build stronger WOM programs? Read on.....
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