Word Of Mouth Marketing To Women

WOM Enabling- Moving From Traditional to WOMtastic Marketing

Daily, I read about the launch of campaigns using traditional media to promote products and service. In today's YouTube, Consumer Generated Media (CGM), mobile & Instant Messaging (IM) world, one has to ask...what would be the result if these same campaigns were WOM-enabledTM ?

What Can Product Development Learn from a Purse?

Over the long holiday weekend, I took time to catch up on a number of articles that have been piling up on my "to read" file. Over the next few posting I will be talking about a wide variety of topics, but today I want to mention a comprehensive study which was done on the inside articles found in your average women's purse. Part ethnography, part qualitative and very informative, this hands on activity can teach us plenty.

Using Time To Differentiate

Mix one part necessity (getting your hair done), one part convenience ("after hours" service) and one part social networking event (live DJ's, cocktails...) and what do you get - a company that is earning word of mouth praise from the busy Manhattan business woman and the trendy, late party goer who wants to look her best for that same night, late night happening.