Word Of Mouth Marketing To Women

Using Brand Power for Good

Several weeks ago in Marketing Daily I read about a partnerhip between Barbie/Mattel and Bonnie Bell - the business goal is to 'push' make-up for little girls. The target market for this new product line - girls between the ages of 6-9.  As a mom, a women and an aunt of two neices and two wonderful great neices, this announcement triggered thoughts about the incredible power that strong brands have and how they could be harness the power of WOM to create positive change in young girls. What if Barbie transformed herself to be a champion for young children rather than a

Using Education to Build WOM And Sales

How do you get people interested in products that they have little experience with? What do you do when the cost of your products represent a real monetary risk if your buyer is makes an uneducated purchase? And what if your product requires an environmental condition to deliver the experience that you are selling? Educational based WOM strategies may be your magic bullet.

Training- The Missing Link In Electronics Marketing

CES 2007 (the annual Consumer Electronics show) is over. Anyone that has read a paper or listened to the news knows that Apples, iphone was  THE hit of the show. Yesterday, Michelle Miller, from WonderBranding did a post women and technology. The data clearly points to women's purchasing power regarding technology, now Radio Shack has taken a first step to turn women from just interested, to evangelistic about technology.

What the Fashion Industry Can Learn from Dove

The fashion industry is finally looking at the role they play in creating a view of beauty that sometimes can do great harm to their employees and customers. How could this new awareness gain global support in the designer, female fashion retailers and female buyer communities? Taking a page from Dove's Campaign for Real Beauty could be a great place to start.

MBA Grad Schools and Moms

What happens when you add disposable diapers and baby sized university T-shirts to a MBA Admissions Director's arsenal of recruitment tools? An increased awareness that more moms are going to grad school and to woo them you might just need to serve them better. In the 9/20/06  Wall Street Journal article titled Parental Guidance, one of Columbia University's MBA admissions directors, Linda Meehan states that "there are definitely more married women with children and more getting pregnant while in the MBA program."