Word Of Mouth Marketing To Women

Social Media - A Women's World

According to a recent study conducted by Rapleaf on the use of social media,  Facebook users are 63% female and 36% male,  MySpace Users 63% female, 36% male, Friendster Users are 58% female, 41% male and Hi5 Users are 60% female, 39% male. So what is it about web 2.0 that breaks the old rule of male early adopters?

Flipping Out Is In!

Are advertisers and marketers reaching the young girls/Gen Y market? Not according to the team at 3iYing. Its' offensive, insulting and plain stupid! Who i 3iYing, what's a Flip? and what has this got to do with Word of Mouth? Plenty!

WOM Enabling- Moving From Traditional to WOMtastic Marketing

Daily, I read about the launch of campaigns using traditional media to promote products and service. In today's YouTube, Consumer Generated Media (CGM), mobile & Instant Messaging (IM) world, one has to ask...what would be the result if these same campaigns were WOM-enabledTM ?