Are advertisers and marketers reaching the young girls/Gen Y market? Not according to the team at 3iYing. Its' offensive, insulting and plain stupid! Who i 3iYing, what's a Flip? and what has this got to do with Word of Mouth? Plenty!
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Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Don Tapscott: Wikinomics: How Mass Collaboration Changes Everything
Michael Dulworth: The Connect Effect: Building Strong Personal, Professional, and Virtual Networks
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
JAMES SUROWIECKI: The Wisdom of Crowds : Why the Many Are Smarter Than the Few
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