Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Don Tapscott: Wikinomics: How Mass Collaboration Changes Everything
Michael Dulworth: The Connect Effect: Building Strong Personal, Professional, and Virtual Networks
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
JAMES SUROWIECKI: The Wisdom of Crowds : Why the Many Are Smarter Than the Few
My last post talked about women and social media so BlogHer's newest study showing that 35% of all women in the US, age 18-75 are blogging should come as no surprise. So what makes this study particularly important? Read on...
According to a recent study conducted by Rapleaf on the use of social media, Facebook users are 63% female and 36% male, MySpace Users 63% female, 36% male, Friendster Users are 58% female, 41% male and Hi5 Users are 60% female, 39% male. So what is it about web 2.0 that breaks the old rule of male early adopters?
Are advertisers and marketers reaching the young girls/Gen Y market? Not according to the team at 3iYing. Its' offensive, insulting and plain stupid! Who i 3iYing, what's a Flip? and what has this got to do with Word of Mouth? Plenty!
Question - Mainstream news outlets have strict rules governing to what extent their palms can be greased - but not blogs. Should blogs follow the same rules?
Why would a campaign to promote the Year of the Pig in China cause such a stir when it uses pigs in the creative? Why is Starbuck's doing damage control in Beijing because of the location of one of its stores? In two words - cultural insensitivity - or put another way, cultural ignorance.
Continue reading "Cultural Insensitivity- A Recipe for Negative Word of Mouth" »
Social networks have sprung up and everyone is scrambling to create the next My Space and YouTube to serve their market niche. Behind all of this technology is one simple catalyst - the desire to be heard. The team at Interpret-Her welcomes you to wom-talkTM. Each week we will explore the How, When, Why and the Where from companies who are empowering the female consumer's voice through great Word-of-Mouth (WOM). We promise to keep our eyes open for programs and campaign that are WOM WorthyTM and offer our comments on those that could be enhanced. We welcome your comments and stories and of course sharing our word! Have a great day, Terri
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