Word Of Mouth Marketing To Women

Blogging Women Just Want to Have Fun

My last post talked about women and social media so BlogHer's newest study showing that 35% of all women in the US, age 18-75 are blogging should come as no surprise.  So what makes this study particularly important? Read on...

Social Media - A Women's World

According to a recent study conducted by Rapleaf on the use of social media,  Facebook users are 63% female and 36% male,  MySpace Users 63% female, 36% male, Friendster Users are 58% female, 41% male and Hi5 Users are 60% female, 39% male. So what is it about web 2.0 that breaks the old rule of male early adopters?

Flipping Out Is In!

Are advertisers and marketers reaching the young girls/Gen Y market? Not according to the team at 3iYing. Its' offensive, insulting and plain stupid! Who i 3iYing, what's a Flip? and what has this got to do with Word of Mouth? Plenty!

Blogola - Another Name for Shilling?

Question - Mainstream news outlets have strict rules governing to what extent their palms can be greased - but not blogs. Should blogs follow the same rules?

Cultural Insensitivity- A Recipe for Negative Word of Mouth

Why would a campaign to promote the Year of the Pig in China cause such a stir when it uses pigs in the creative? Why is Starbuck's doing damage control in Beijing because of the location of one of its stores? In two words - cultural insensitivity - or put another way, cultural ignorance.