I recently read an article - the Fork in the Road for Social Media - which asks a very important question - What revenue model works for social media? the assumption is advertising... but is that assumption right?
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Don Tapscott: Wikinomics: How Mass Collaboration Changes Everything
Michael Dulworth: The Connect Effect: Building Strong Personal, Professional, and Virtual Networks
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
JAMES SUROWIECKI: The Wisdom of Crowds : Why the Many Are Smarter Than the Few
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