Word Of Mouth Marketing To Women

Flipping Out Is In!

Are advertisers and marketers reaching the young girls/Gen Y market? Not according to the team at 3iYing. Its' offensive, insulting and plain stupid! Who i 3iYing, what's a Flip? and what has this got to do with Word of Mouth? Plenty!

What Word of Mouth Can Learn from Cartoons

What do Powerpuff Girls, Spider-Man and Disney's Cutie line all have in common? These US cartoon characters have all been re-invented by a process called transcreation. Far more than just dubbing in another language, these icons of the cartoon world now have relevance in the global markets they enter. Can transcreation help build stronger WOM programs? Read on.....

Building WOM Through Strategic Partnerships

I recently read three different articles regarding new products and services that address the fitness and wellness market. The first article described an intelligent smart grocery cart which allows the consumer to review a product from their cart and learn about its caloric count, nutritional value, and even ethical sourcing and environmental impact. The second was an article about a social networking nutrition site which offers one-to-one virtual support to the dieter and the last article was about the Boomer sports market and the opportunity that it presents for Sports Medicine businesses, professional trainers and fitness clubs.

How can these trends and products and services come together to generate WOM for each individual entity ? Through WOM Strategic Partnerships.

Intergenerational Friendships- An Untapped Marketing Opportunity

On the Couch, Dr. Gail Saltz, one of the specialty blogs offered through iVillage had a very interesting article about women and their friendships. The article discusses the benefits that come to women who become close friends with those much older and/or much younger than themselves. The blog comments were very telling AND if viewed through a marketing lens, show the power these intergenerational relationships could have on a company's Brand and bottom-line.