Are all Causes equal? Could supporting a Cause that fits a company's products or services generate more goodwill than supporting one that is done just 'beCause' it is easier to operationalize and requires no new creative thinking? Lastly, can a Cancer Cause program generate more Word of Mouth for their Brands AND stand out among the 'sea of pink'?
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ePatient Sites
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Great Reading
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Don Tapscott: Wikinomics: How Mass Collaboration Changes Everything
Michael Dulworth: The Connect Effect: Building Strong Personal, Professional, and Virtual Networks
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
JAMES SUROWIECKI: The Wisdom of Crowds : Why the Many Are Smarter Than the Few
Where To Voice Your Opinion
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