Word Of Mouth Marketing To Women

Cultural Insensitivity- A Recipe for Negative Word of Mouth

Why would a campaign to promote the Year of the Pig in China cause such a stir when it uses pigs in the creative? Why is Starbuck's doing damage control in Beijing because of the location of one of its stores? In two words - cultural insensitivity - or put another way, cultural ignorance.

The Painless Tummy Tuck

Thousands of women are finding help for their middle age spread, not from the cosmetic surgery industry, but from the retail clothing industry. While the majority of fashion designers and retail stores continue their "head in the sand" approach to fashion design and marketing, a few entrepreneurial business women have embraced the girth challenged and female Boomer segments. One brave designer turned retailer - Tummy Tuck jeans, alias, Not Your Daughter's Jeans - or NYDJ- has seized upon the new business opportunity presented by the more full figured women and they are reaping huge financial rewards.

Training- The Missing Link In Electronics Marketing

CES 2007 (the annual Consumer Electronics show) is over. Anyone that has read a paper or listened to the news knows that Apples, iphone was  THE hit of the show. Yesterday, Michelle Miller, from WonderBranding did a post women and technology. The data clearly points to women's purchasing power regarding technology, now Radio Shack has taken a first step to turn women from just interested, to evangelistic about technology.

What the Fashion Industry Can Learn from Dove

The fashion industry is finally looking at the role they play in creating a view of beauty that sometimes can do great harm to their employees and customers. How could this new awareness gain global support in the designer, female fashion retailers and female buyer communities? Taking a page from Dove's Campaign for Real Beauty could be a great place to start.

A Nose for Business

The power of smell - it can conjure up memories and win the hearts, mind and souls of the female consumer. Experiential marketers and CMO or some of the biggest brands are learning how to leverage this power brand building 'tool' .