Welcome to wom-talk

For the past 5 years I have been talking to you about Word Of Mouth Marketing to Women. My life has taken a new direction...back to an industry that gave me my very first job - health care. So with the snows of Minnesota behind me and HotLanta my new home, I am turning my focus toward the e-Patient and all she has to teach us. Note I said 'she', for in this industry women are making the health care decisions for herself, her family, and often her parents AND as in retail, automotive, financial, electronics, housing and other industries, she is voting with her pocket book. Stay tuned as I report on how her actions drive health care purchase decisions. I'll keep my eyes open for innovative programs and practices that are WOM WorthyTM and look forward to your comments and views. Terri

Comments

[Lesley]

Terri,

Hello. I'm in the final stages of obtaining my masters degree in marketing; I'm beginning work on my thesis now. I've been looking into the topic of ARGs and viral marketing, but I couldn't really decide on a question. Then I came across your site. I feel like I'm getting closer to finding research that will truly interest me; the Interpret-her model is incredible. As a woman, I feel that many advertising campaigns miss the point.

I'd rather not write a generic thesis; I want to explore the connection between women, social media, and viral marketing from a truly in-depth and unique position. I know a lot of research has been done on the demographics of women gamers, viral marketing, social media and such. However, I'm hoping that as someone who is already working in this arena, you'll be able to provide some guidance as to what still needs to be explored. I'm open to any ideas and would greatly appreciate and feedback. If you are willing, my topic can also be related to anything that would assist your company.

I realize that your time is valuable. Again, any information that you can provide will be greatly appreciated.

Thank you,

Lesley