Listening - One Customer At A Time!

Karen Neuburger - her pajama's are synonymous with comfort and now, she is transforming KN, Ltd. into a lifestyle company. But how do you translate values and ideas embodied in a signature line of PJ's into body products, bedding and kitchenware? And how do you assure that comfortable living is evidenced in a wide variety of products made by many specialty manufacturers? Lisa Bazinet, KN's, VP of Marketing knows how  - "We ask, what is the motivation behind the product? Is it a genuine interest in the customer? If yes, then it is a good fit."

This honest, straight forward, inside-out-thinking, is a driving force behind their new line of home comfort products and so is Karen Neuburger's dedication to truly listening to her customers. Taking her "research" on the road, from one customer pajama party to the next, Karen has transformed her market's wants and needs into products that bring comfort to every aspect of their daily lives. From kitchen to bedroom to personal body products, her new line of products speak to her deep understanding of the importance of hearth and home to her female buyers.

And how does a company founder demonstrate the premium she places on what she learns from her customers? By writing a book about them! The Secret Language of Girlfriends is a testimony to the power of women, their friendships and their support of each other. One might ask, how many company founders have written a book to and about their customers? There are plenty of books about successful mergers, acquisition and "bottom line success" and professed management skills, but few books pay tribute to the very reason they are successful - their own customer.

KN's line of CoolDryComfort wear, especially designed for women faced with fluctuating body temperatures brought on menopause and The Pink Ribbon Signature CollectionTM are just a few other examples of the KN lifestyle brand's customer driven product development. Yes, Karen Neuburger truly looks at business through the eyes and lives of her customers - the result- innovation based on a deep understanding of the lives of her customers, a connectedness that permeates and builds KN's company culture and successful bottom line!

Comments

[Erin]

I loved your article about Listening - One Customer At A Time!

I take great pride in customer service and glad to see your addressing it.

[Kare Anderson]

just want you to have further evidence that word of your blog and busienss spreads far and wide:
a woman CPA in my audience three weeks ago in Orlando recommended interpret-her to me, then a designer at a design conference in Las Vegas thought I'd like the "look and feel" of your blog... and that we shared some of the same favorite authors. I've signed up to get your blog updates and will mention your site to appropriate audiences.

You might enjoy Beckwith's Selling the Invisible.
another fan....
- Kare Anderson, author of LikeABILITY and SmartPartnering @ www.sayitbetter.com