
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Don Tapscott: Wikinomics: How Mass Collaboration Changes Everything
Michael Dulworth: The Connect Effect: Building Strong Personal, Professional, and Virtual Networks
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
JAMES SUROWIECKI: The Wisdom of Crowds : Why the Many Are Smarter Than the Few
Social networks have sprung up and everyone is scrambling to create the next My Space and YouTube to serve their market niche. Behind all of this technology is one simple catalyst - the desire to be heard. The team at Interpret-Her welcomes you to wom-talkTM. Each week we will explore the How, When, Why and the Where from companies who are empowering the female consumer's voice through great Word-of-Mouth (WOM). We promise to keep our eyes open for programs and campaign that are WOM WorthyTM and offer our comments on those that could be enhanced. We welcome your comments and stories and of course sharing our word! Have a great day, Terri
What can you learn about WOM and social networking, and the power of word-of-mouth women from a battle with cancer? A lot , as I have learned first hand these last 5 months.
Continue reading "Word of Mouth, Social Media & All That Buzz" »
Are advertisers and marketers reaching the young girls/Gen Y market? Not according to the team at 3iYing. Its' offensive, insulting and plain stupid! Who i 3iYing, what's a Flip? and what has this got to do with Word of Mouth? Plenty!
What do Powerpuff Girls, Spider-Man and Disney's Cutie line all have in common? These US cartoon characters have all been re-invented by a process called transcreation. Far more than just dubbing in another language, these icons of the cartoon world now have relevance in the global markets they enter. Can transcreation help build stronger WOM programs? Read on.....
Continue reading "What Word of Mouth Can Learn from Cartoons" »
I recently read three different articles regarding new products and services that address the fitness and wellness market. The first article described an intelligent smart grocery cart which allows the consumer to review a product from their cart and learn about its caloric count, nutritional value, and even ethical sourcing and environmental impact. The second was an article about a social networking nutrition site which offers one-to-one virtual support to the dieter and the last article was about the Boomer sports market and the opportunity that it presents for Sports Medicine businesses, professional trainers and fitness clubs.
How can these trends and products and services come together to generate WOM for each individual entity ? Through WOM Strategic Partnerships.
Continue reading "Building WOM Through Strategic Partnerships" »
On the Couch, Dr. Gail Saltz, one of the specialty blogs offered through iVillage had a very interesting article about women and their friendships. The article discusses the benefits that come to women who become close friends with those much older and/or much younger than themselves. The blog comments were very telling AND if viewed through a marketing lens, show the power these intergenerational relationships could have on a company's Brand and bottom-line.
Continue reading "Intergenerational Friendships- An Untapped Marketing Opportunity " »
Are all Causes equal? Could supporting a Cause that fits a company's products or services generate more goodwill than supporting one that is done just 'beCause' it is easier to operationalize and requires no new creative thinking? Lastly, can a Cancer Cause program generate more Word of Mouth for their Brands AND stand out among the 'sea of pink'?
How can WOM be incorporated into your current marketing strategies to gain more bang for your bucks? Today, and for the next several postings, I am going to talk about some great ideas that could have benefited by the addition of WOM strategies... or in our words - being WOM-EnabledTM. Today, lets look at Haagan Dazs' sponsorship of a hotel room.
Continue reading "WOM Enabling - For Increased Brand and Customer Voice Power" »
I received this YouTube link this morning. In our hectic lives its nice to stop and smell the roses soooooooooooooooo.....sit back with your morning coffee and enjoy!
Daily, I read about the launch of campaigns using traditional media to promote products and service. In today's YouTube, Consumer Generated Media (CGM), mobile & Instant Messaging (IM) world, one has to ask...what would be the result if these same campaigns were WOM-enabledTM ?
Continue reading "WOM Enabling- Moving From Traditional to WOMtastic Marketing" »
During the 2006 holiday season, gift cards sales reached $27.8 Billion , exceeding the estimated of the National Retail Federation by 3 Billion dollars! So how do you make plastic gift cards more personal? The answer comes not from a well known card company such as Hallmark, but from Wisconsin retailer - Lands End.
Continue reading "The Power of Voice to Build Buzz, Brand and WOM" »
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